In 2025, paid ads optimize sales, boost brand awareness, and build businesses. But how can SEO manage your ROAS (Return on Ad Spend)? Before learning this, you have to understand how SEO works.
SEO is primarily based on content marketing to optimize websites for organic traffic. Proper market research and updating old content are crucial. In 2025, SEO and Paid Ads are efficient methods, but SEO offers more relevant and long-term return on investment, making it a focus for business owners.
How ROAS Enhances with Paid Ads
ROAS is a formula that you can use to calculate your investment against your return. There are different tools available online where you can calculate your spending and profit. This will help you manage your ad spend.
Digital Optimizer enables businesses to get the highest Return on Ad Spend (ROAS) through meticulous campaign review, ad audience optimization. Considering every dollar of ad spend is connected to measurable outcomes, Digital Optimizer ensures your paid search campaigns are not only generating more returns, but they are also generating more profitable returns.
Why Return On Ad Spend (ROAS) Matters for Your Business?
ROAS is essential for every business who are operating online because it measures ad performance and revenue. When you look at ROAS, you can analyze your business growth; it gives you a good idea of how your ads are working and what to do next. By paying attention to ROAS, online stores can make intelligent decisions about where to spend their ad money and how to do things better.
What’s Considered a Good ROAS?
In fact, Good ROAS can’t be calculated, and there is no thumb rule to determine your Good ROAS. ROAS depends on your type of business. Type of Ads and targeted audience, and country. Everything is important in the online field. Where your ads are running, Facebook or Google, Video or Image Ads, and the same where you are running your ads, Tier 1 or Tier 2 countries.
A good Return on Ad Spend (ROAS) depends on how much a business earns, spends on operations, and overall business health. Although there’s no fixed rule, a standard benchmark for a good ROAS is around 4:1, meaning you make $4 in revenue for every $1 spent on ads. Start-ups with limited funds might need even higher returns, while growing online stores can invest more in ads.
Some businesses may need a 10:1 ROAS to stay profitable. In contrast, others can do well with just 3:1. Determining the right ROAS goal involves having a clear budget and understanding the business’s profit. If profits are high, a lower ROAS is manageable; if yields are lower, the focus is on controlling ad costs. For online stores, aiming for a higher ROAS helps ensure continued profitability.
Using ROAS Effectively
It would help if you had a reliable way to track conversions and sales to make the most out of your paid search campaigns with ROAS. You must understand which parts of your campaigns drive results to figure out how to use your ROAS accurately.
Many platforms for paid search make it easy to track conversions and sales. For example, if you’re running an online store, you can easily assign a value to transactions and see how much a specific campaign element contributes to AdWords.
It would be best if you remembered ROAS isn’t only for online stores. AdWords allows you to track different types of conversions, and by setting up proper tracking (using things like UTM parameters), you can follow data in a CRM like Salesforce.
Many businesses measure their ROI based on last-click tracking, which generally ignores SEO and other points of contact in their upstream funnel. In this case, attribution modeling is the way to go as this will allow you to determine the channels that are ultimately converting, better distributing your advertising budget in a way that matches which channels are leading to conversions, then helps mitigate SEO’s overall contribution to long-term growth if overspending on advertisements.
The conversions counted usually lead to sales; this is where you combine AdWords with Salesforce. Now, you can include sales and revenue back into AdWords, and you have significantly improved ease of tracking and data analysis of your campaigns.
5 Ways SEO Can Manage Your ROAS
1. Enhance Conversion Rates with Organic SEO
If you have an online store, particularly an e-commerce store, hiring an SEO agencies to optimize your product pages allows for a greater return on your PPC ads.
An SEO professional will look closely at the keywords to optimize your product titles, descriptions, images, etc, are fully optimized. This will help your products not only rank higher on search engines, but also ensure they are seen more regularly, and for the right searches across Google Ads and Google Shopping.
2. Grow Your Retargeting Audience with Organic SEO
If you are using remarketing ads, then you’re relying on people visiting your website to build that audience for remarketing. But if most of your traffic comes from Paid Ads, keeping your remarketing list active can be expensive. By starting a content marketing campaign focused on SEO, you can attract many organic visits from potential customers genuinely interested in your offer.
This also has the advantage that these potential customers are automatically added to your remarketing list. This gives you a more budget-friendly way to reconnect and engage with potential customers.
3. Boost Customer Value with Organic SEO
When you gain new customers, it brings heavy expenses through paid ads. Then the long-term value these customers bring to your business must surpass the initial costs of getting them.
In this, you need to implement organic SEO strategies. It efficiently brings people into your sales journey, giving them ample time to connect with your brand. They learn about your products, identity, and how you can assist.
Boost Customer Value with Organic SEOThis trust-building process encourages repeat customers after their first purchase and shows how SEO affects PPC. Increasing organic and paid interactions can reduce customer acquisition costs and enhance lasting value through additional relevant content.
4. Cut Your Advertising Expenses with Organic SEO
When you put money into Google Ads, you must ensure your product pages show up high for the right keywords to give you a significant advantage.
Your page will rank better if you line up and make your website content work well with those search terms. And that means more people will see it, click on it, and buy things.
By doing this, it affects your ads on Google. You can lower your pay every time someone clicks on your ad. You’ll get more out of the money you’re already spending and still have many people noticing your business.
5. Creating Leads from Paid Advertising with Content Marketing
One component of content marketing is SEO. It is available in multiple media, such as eBooks, articles, films, infographics, and downloads. You can develop a varied content library for your blog by reusing content.
A compelling offer and an obvious call to action are essential when using sponsored advertisements. One effective method is creating a valuable eBook highlighting your products or services’ benefits. People can download this eBook to become leads. This demonstrates how paid ads and content marketing can seamlessly cooperate. They shouldn’t be separate strategies but combined approaches that enhance each other.
Conclusion
Digital Optimizer understands that just running ads isn’t enough to achieve a good return on ad spend ROAS. They always talk about the pros of using organic SEO and advertisements. It enhances the user experience, offering educational content, and optimizing websites to draw in targeted traffic. Their data-driven strategy aims to increase conversion rates and guarantee businesses’ long-term profitability.